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At Pure Harvest, we harness the wonders of science, the power of nature and the passion of people to provide the tastiest, affordable, local produce year-round.
Our Vision
Create a sustainable future by reimagining farming and revolutionizing food production
Our Way
Achieving food security even in arid climates is our objective. Controlled-environment agriculture (CEA) is our way.
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more efficient than typical desert greenhouse farms
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more efficient than traditional field farming
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we grow all year-round, even in the harshest summer months
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%
of the water we use leaves the farm in your food
Our Promise
Quality is always in season
We utilize advanced on-site water treatment to ensure food safety.
We also pack our own produce: immediately cooling fresh-picked produce to extend shelf life – preserving freshness, firmness and flavour.
Our Impact
Providing the best quality produce is only the beginning of our promise
It matches our other top priority - our commitment to society.
We make it happen through:
- improved food security
- water conservation
- skilled job creation
- economic diversification
Our constant engagement with governments, schools, and research institutions spearheads our initiative to lead the Middle East into the next generation of sustainable agriculture.
Smart farms for fresh produce
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